REMU-UT.1146 Writing, History & Emergent Media 2 Credits
Though sometimes not treated with seriousness he deserves, Combs has had a profound effect on global culture of the last twenty years. Through the success of his Bad Boy Records label, which distributed genre-defining artists like the Notorious B.I.G., Combs helped forever alter and change the sound and visuals of hip hop and R&B. Combs drew on Russell early business success to redefine the image of the hip-hop entrepreneur as aggressive, brash and full of self-assured swagger. He also helped redefine the concept of celebrity branded entertainment and he mainstreamed innovative marketing techniques (like street teams) in the music industry.
This class will investigate the social and cultural and political changes of the 1990s and how Sean Combs was catapulted to success by those changes. Through critical readings, viewings and listening assignments, the brilliance, tragedy, strategy and serial entrepreneurship of Sean Combs will be interpreted, discussed and dissected.